The rise of the smartphone is one of many amazing phenomena re-shaping China. There are an estimated 500 million smartphone users in China and the numbers are growing. According to The Fiscal Times, “Kai-fu Lee, the former lead China researcher at Microsoft and then Google predicts that China will have 500 million smartphones in use by the end of 2013.” The increase in smartphone usage has changed the way Chinese access the internet and how they see advertising online. This change will require innovative marketing strategies from companies wanting to engage with Chinese consumers. Understating the Current Mobile Advertising Market Currently, the mobile advertising market in China is geared towards two main delivery types: SMS and MMS.  According to a survey conducted by China Internet Watch, “The most common strategies in mobile marketing was obviously SMS, 71% adopted it. Followed by mobile business and mobile website.” This means that 71% of businesses that currently…