Advergize Staff

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British Airways Visit Mum In India

By Advergize Staff

No matter where you live, and no matter who you live with, nothing can compare to the love of your mother. Most of all, nothing compares to mother’s cooking. This recent ad by British Airways narrates the tale of a mother living miles away from her son in New York, who left his homeland, India when he was barely 17 years old. British Airways promised the mother to send her son’s favorite dish to his New York apartment. The overjoyed mother prepares a tiffin, ready to send it off to her dear son who she hadn’t met since the day he left. The ad then takes a surprising twist that left me teary eyed. After watching this beautiful commercial, I couldn’t help but send an “I love you” message to my mom; you might want to do the same.

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ADVERTISING

Playstation 4 – Greatness Awaits!

By Advergize Staff

Playstation 4 came up with a great video ad campaign just a few days back that already earned thousands of youtube views. As the slogan of Playstation 4 suggests, greatness does definitely await for crazy gamers around the world! The ad starts with a blonde guy in an immaculate suit, and sleek hair, stepping out of his crashed car, and boldly asking the viewers, “Who are you not to be great?” The ad continues as the blonde guy walks out, talking to the camera, saying why shouldn’t us, the viewers settle to being ordinary because, apparently greatness awaits for all of us. By the end of the video, the man is in the middle of a wrecked city, with burned tires and demolished buildings, as a bunch of Playstation characters share the screen and the blonde guy makes his way past them kicking and punching a few on the way.…

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ADVERTISING

The Outdoor Insect Trap by Orphea

By Advergize Staff

Orphea, an insecticide brand recently came up with a great way for an outdoor campaign. They rented a huge billboard on a busy street in Milan, and placed an image of their product, Orphea4D Protection on it. I know you must be wondering what was so great about the campaign. Well, they created an insect trap through their billboard by plastering a section of the billboard with invisible glue in shape of an aerosol spray. Over a few days, those annoying outdoor insects that we love to hate, got themselves trapped to the glue, to unveil the huge insect trap for everyone to see. Great or gross? You decide for yourself!

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ADVERTISING

Google-ing Misspelled Words? Have Snickers!

By Advergize Staff

According to a recent ad campaign by Snickers, misspelling words is probably not because of you being terrible in your language classes back in school, but maybe it has to do a lot more with the growling noises coming from your tummy! So probably, a bar of Snickers might help you do better! In order to get this crazy message through, Snickers teamed up with Google, and so with every misspelled words in the search engine, millions of online users came across Snickers ad instead stating, “Grab yourself a Snikkers. Yu cant spel properlie wen hungrie!” Therefore, in case you have been making a lot of spelling mistakes, maybe it is time to grab a bar of Snickers to help your mind think straight! The video link explains precisely how this brilliant campaign worked!

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ADVERTISING

Dance Pony Dance, Because Silly Stuff Matters!

By Advergize Staff

Three mobile in its latest ad campaign introduces us to Socks, an incredibly cute and talented pony! No, this pony doesn’t hop through fire rings and neither has won medals for its ultra-super speed! Maybe, that’s just too mainstream for Socks. So, Socks instead dances to whatever tunes you play and can do the moonwalk better than any other animal! You are probably wondering why would a mobile service providing company advertise a pony’s dancing talent in its recent ad campaign. Well, the answer is simple, they want everyone to share this, because we all love to share silly stuff on the internet! Check out the cute yet amusing ad! Sigh, makes me wish I was a pony, just as talented as Socks!

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ADVERTISING

Dumb Ways To Die – Safety Campaign

By Advergize Staff

Don’t play around with snakes, don’t run after your balloons while a train is on the track, don’t sit in a washing machine that is powered on and don’t mess around bee hives. These are just some of the dumb ways to die that the Melbourne Metro has been trying to create awareness about through its this video. This public awareness campaign by McCann Melbourne is a year old, and has already bagged an Integrated Grand Prix at the Cannes Lions. A quirky song and cute characters having a sad demise, the online video rightly puts through the message of being safe around various things that might prove fatal, especially metro trains! Have a look at this amazing video, you might get hooked on to the catchy song by the end!

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ADVERTISING

11 Best Print Advertisements of 2012

By Advergize Staff

Print advertisements have come a long way as they make one of the oldest and most successful means of promotion for businesses all over the globe. However, in today’s time of viral videos and social media, a lifeless picture printed on a limited newspaper or magazine space, may not seem to be very promising to many business entrepreneurs. And, while most of us were busy debating about the demise of print advertisements altogether, some of these intelligently creative print ads of 2012, made us change our view, and gave us some actual reasons to put a pause to such debates for now. 11. Apple iPad mini On number 11 we have this intelligently designed iPad mini ad that appeared on a number of popular magazines like Time, The New Yorker and Wired. The ad was printed on the back page of these magazines, which showed the Apple tablet in its…

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MARKETING

What is Brand Salience and How to Pump it?

By Advergize Staff

Brand salience is the extent to which a certain brand is given importance when the consumer is facing a buying decision. If you are new to marketing, you wouldn’t have got this. And your question remained intact, if you are not confused already. What is Brand Salience? Visualize yourself going to a store to buy a bottle of soda, not so sure what you feel like having. Once in front of the cold aisle (or freezer), you gravitate towards a brand, let’s say Pepsi Cola, and pick it up. Even though there might be other colas in the same aisle, but you picked up Pepsi. Why? Probably because you are more familiar with its taste, brand colors, or recently saw an ad. It could be anything. Marketers define this gravitation towards a certain brand, as having a higher brand salience. An unknown brand has a weaker or non-existence brand…

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