The Outdoor Insect Trap by Orphea

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Orphea, an insecticide brand recently came up with a great way for an outdoor campaign. They rented a huge billboard on a busy street in Milan, and placed an image of their product, Orphea4D Protection on it. I know you must be wondering what was so great about the campaign. Well, they created an insect … Read more

Dumb Ways To Die – Safety Campaign

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Don’t play around with snakes, don’t run after your balloons while a train is on the track, don’t sit in a washing machine that is powered on and don’t mess around bee hives. These are just some of the dumb ways to die that the Melbourne Metro has been trying to create awareness about through … Read more

What is Brand Salience and How to Pump it?

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Brand salience is the extent to which a certain brand is given importance when the consumer is facing a buying decision. If you are new to marketing, you wouldn’t have got this. And your question remained intact, if you are not confused already.   What is Brand Salience? Visualize yourself going to a store to … Read more