THE LATEST
Advergize
Tag

content theories

Browsing
PSYCHOLOGY

McClelland’s Theory of Needs: Discover what REALLY Motivates You.

By

There are over 7.4 billion people on Earth, each of them unique in their own way; possessing diverse mindsets, capabilities, skills and ambitions. Due to these individual differences, it’s safe to say that us humans are different even when it comes to our motivational drives. To solve the issue of recognizing exactly what is the most dominant motivational drive of a person, David McClelland, an American Psychologist, presented his Theory of Needs.  This theory proved to be a successful contribution in the growing topic of Motivation in Psychology. Basically, in the Theory of Needs, McClelland categorized humans into three generalized personalities, equipped with their most dominant need and respective motivational drive. The three types of needs are: Need for Power, Need for Affiliation and Need for Achievement. Categorization Over Stages: Unlike, Abraham Maslow, McClelland chose categorization of needs, rather than stages of needs. In McClelland’s theory there are three types…

Keep Reading
PSYCHOLOGY

Herzberg’s Motivation Theory & How It Can Help YOU Find Motivation For Your Job!

By

Based on the design of our economy system, work is necessary to live a fulfilling life. However, there are rarely any people who truly love their jobs, and thus, more often than not, we find ourselves feeling truly miserable when it comes to work. In 1959, an American psychologist, Fredrick Herzberg aimed to study exactly what factors bring about motivation in an employee in work-places. The theory he presented is now known as the Herzberg Motivation-Hygiene Theory.  The Motivation-Hygiene Theory quickly became a rather major point in the topic of Motivation in Psychology, specially in the context of work-place motivation. This theory falls under the most basic theories of motivation, more specifically its Content Theories. MORE: Lacking motivation and feeling miserable? Here is all the motivation you need. During his research, Herzberg asked a group of employees about their good and bad experiences related to work. He was surprised to…

Keep Reading
PSYCHOLOGY

Content Theories: What Really Motivates Us.

By

“Error 404: Motivation not found.”, “Can I buy motivation on Amazon?”, “For my next birthday please gift me some motivation, thank you.” These are the type of messages we most commonly receive during exam week, and the type that a student’s life is over-flowing with. That being said, a pending question keeps looming over our heads – What really motivates us? Before we put on our ancient robes to ponder over the answer in front of an Aristotle statue, let us tell you that its already researched upon and is now known as the Content Theories of Motivation. In Psychology, Motivation is categorized into two parts: Content Theories and Process Theories, which are the what and how of Motivation, respectively. Through the years, there have been many theories presented, rejected and criticized. However, today, we have for you, four of the most basic of accepted content motivation theories in Psychology. They are as follows: Abraham Maslow’s…

Keep Reading