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Yours is Here – Dell’s tagline is self-explanatory letting its customers know that whatever you are looking for, it is already here. A company, that started off as just another starting PC manufacturer, is now a global leader in the PC market. Despite the gazillion companies competing with Dell to replace it and capture its diverse market, Dell stands alone providing premium quality products for the satisfaction of its customers. You might also like: SWOT Analysis of Dell Let’s have a look at Dell’s Marketing Strategy. Dell Marketing Strategy Dell Marketing Strategy depends on the following factors: BCG Matrix The Boston Consulting Group (BCG) Matrix is a framework for evaluation of a business’s strategic position. Majority of Dell’s products are stars. Why? This is due to the immensely tight competition in the technology industry. The world is finding comfort in using smartphones more than the computers due to their advantage…

Dell is one of the world’s leading digital companies in the modern era. In this digital age, where technological advancements are happening at an unusually fast pace, Dell has managed to maintain its iron-clad reputation without much hassle. The famous computer manufacturing company has been in business for more than 3 decades. Since its foundation in 1984 by Michael Dell, Dell’s motive has been to completely capture the computer manufacturing forum of the world. Despite the strict policies of the company, some of the trade secrets manage to sneak out for the public. The most common is the measure of a company’s strengths and weaknesses that helps different companies learn from tech giants such as Dell. SWOT Analysis of Dell Let’s have a look at the SWOT Analysis of Dell: Strengths Unmatched Reputation: As mentioned earlier, Dell’s efforts to conquer the tech manufacturing industry have succeeded to quite an extent.…