Instagram, has recently earned quite a lot popularity among online users, and thus has become a great marketing platform for companies to promote their products. Therefore, Heineken decided to make the most of this social picture website, and came up with very unique and an innovative concept to market its brand. Unlike the usual uploading of pictures, along with the company’s hashtag, Heineken decided to interact with the social media family in a fun way, and designed a Scavenger Hunt through a new Instagram handle, @crack_the_us_open. This handle has uploaded over 200 pictures till date, each of them showing a section of audiences sitting in for the US Open Men’s Final, and you are supposed to find a person among this huge rush of people. If you find the person, you comment on the picture along with the given hashtag, and win yourself a chance to attend the US Open…

Every time you think of job interviews, what is the most you can think of? Maybe sitting in front of the company head, and answering all kinds of questions that might come your way, cutting down the anxiety and nervousness that you find quite hard to get over. That’s it right? Now, imagine a job interview through which you are supposed to hold hands with your boss, later seeing him faint and rescuing an employee during a fire alarm! And, to add to it, your interview goes viral! No, I am not narrating a nightmare from last night, but this was actually the recruiting policy adapted by Heineken to select an intern for its Event and Sponsorship management team! View the video to find out who was the lucky candidate to make it till the end!

Heineken secretly gives men a chance to watch the UEFA Champions League Final in London. But it is not as easy as it sounds. They had to convince their female counterparts to buy a basic pair of stadium seats for $1,899! Yep. That’s right. Just watch how these men come up with all kind of hilarious excuses. Heineken continues to spark innovation with crazy ideas that go viral. Though the execution seemed a little staged, but brands can keep hitting hard on the nail as far as good entertainment value remains alive. Check the video to see how the football fans try to convince their ladies to buy those shitty stadium seats for a ridiculous amount.