marketing channels


Channel Marketing is the source of marketing that is commonly used by successful companies to communicate and connect with their customers. Mediums through which organizations perform channel marketing are called marketing channels, duh. A marketing channel refuses to be of a single type. It could be a set of people, activities, or it could be a small-scale organization that comes in handy to spread awareness about the products it is dealing with. Types of Marketing Channels As mentioned earlier, marketing channels differ considering their working complexity. Let’s see some types of marketing channels: 1. Manufacturer to Consumer The most common type of marketing channel. In the said setup, the produced goods are directly transferred from the manufacturer to the consumers. According to popular belief, this marketing channel is extremely cost-effective considering no additive shenanigans. Furthermore, due to no third-party involvement, both the involved parties are free from any unnecessary hassles.…