zara marketing policy


Zara, the popular Spanish fashion brand, is a retailing chain that has a large number of stores worldwide. The brand started its operations in 1975, in A Coruna, Galicia. It was founded by Amancio Ortega and Rosalia Mera. The company’s primary focus was to excel in fast fashion and products including clothing and shoes. Initially, the company was named Zorba the Greek, but since there was a bar with the same name, Ortega had to reconsider the brand title hence coining the term, Zara. Marketing Strategy of Zara Zara’s marketing strategy has been consistent for a really long time and it looks like it is still viable in this competitive fashion era. The company’s mission statement says: Zara moves at the pace of society, fashion ideas, and trends that society itself has natured. Hence its success among people, cultures and generations that, in spite of their differences, share a special…