Advertising is an important tactic in any company’s marketing arsenal. It is an attempt to help companies achieve their business goals by reaching relevant targets audiences through relevant marketing messages.
It enables marketers to generate awareness about a company’s products and services, help build consideration, and eventually drive sales.
Spends in marketing and advertising initiatives is considered an investment by the businesses because it enables them to sell more of what the offer to the market.
The core objective of advertising is to help attract new customers, or even existing customers to buy again, by defining the target market and reaching out to them with relevant messages that can entice them to buy. Whether you are responsible for marketing in a large corporation, or a small or medium sized business, you can refer to our content to help you plan your advertising strategies.
We aim to help you with your advertising needs through informational and inspiring content.
Let us help you to influence the purchase habits and behavior of your potential customers or clients.
Advertising techniques have evolved a lot in the last century. And they will continue to evolve because of the ever-changing consumers and their media consumption. From being straightforward in convincing a potential customer to buy a product, advertisements these days talk about empowering customers. And rightly so. Gone are the days when convincing consumers was … Read more
Many want to live in a clean, unpolluted environment. But only few make the effort to keep it that way. This is unfortunate, isn’t it? Governments, environmental agencies, non profits, and even companies (that have turned green) are trying to motivate people to take action through impactful slogans on environment and marketing campaigns. There have … Read more
We’ve been hearing a number of slogans on health from our mothers since we were kids. “An apple a day, keeps the doctor away” and “eating your greens everyday for better health” are both examples of those health slogans that we’ve grown up on – and boy “how” right our moms were! But its never … Read more
Like any other business, Best Buy has also used different slogans for their business and marketing campaigns. Here are some Best Buys slogans that we remember and curated from the internet. 1. You, Happier Best Buy launched its holiday advertising using the slogan “You, Happier” in 2008. 2. Thousands of Possibilities. Get Yours. This slogan focuses on … Read more
Catchy business slogans have the ability to become household names and to influence a customer’s purchase decisions. Slogans for business can make or break your business because they represent your business in the market. They can help establish more brand recall whenever a purchase is being made. A good business slogan is short, catchy, and enables a business … Read more
Media buying, as it may be obvious from the term, is the process of buying media exposure. Businesses, non-profits, individuals and even politicians, can all buy a share of media exposure in the form of advertising. This media exposure can then be used to market products or to create awareness about a cause; or whatever business objective needs to … Read more
Have you been looking for creative outdoor advertising ideas and have exhausted all your brain cells doing that? Well, you might have been looking in the wrong places. If that’s the case, you might be one of those advertisers who often keep looking for creative outdoor solutions, but ignore creativity within the delivery of creative. You need to … Read more
Vittel launched an innovative bottle cap for their water bottles to remind people to drink the recommended 8 glasses of water every day – Vittel Refresh Cap. This creative idea comes in form of a pop up flag and timer built into the cap. A timer starts automatically when a person twists the cap to close … Read more