Advertising
Browse all 254 glossary terms in Advertising.
A
- What is Above the Fold?
- What is Above the Line (ATL)?
- What Is Above-the-Fold Advertising?
- What is Ad Copy?
- What Is Ad Creative?
- What is Ad Exchange?
- What Is Ad Fatigue?
- What is Ad Fraud?
- What is Ad Frequency?
- What is Ad Impression?
- What is Ad Inventory?
- What is Ad Network?
- What is Ad Placement?
- What Is Ad Podding?
- What is Ad Recall?
- What Is Ad Recall Lift?
- What Is Ad Rotation?
- What is Ad Server?
- What is Ad Targeting?
- What Is Ad Tech?
- What Is Ad Verification?
- What is Addressable Advertising?
- What is Addressable TV?
- What is Advertiser?
- What Is Advertising Arbitrage?
- What Is an Advertising Campaign?
- What Is Advertising Inventory?
- What Is Advertising Substantiation?
- What is Advertorial?
- What Is Advocacy Advertising?
- What is Agency of Record (AOR)?
- What is an Allow List in Advertising?
- What is Ambush Marketing?
- What is App Advertising?
- What Is Audience Extension?
- What Is Audience Targeting?
- What Is an Autoplay Video Ad?
B
- What Is Bait-and-Switch Advertising?
- What is Banner Ad?
- What Is Behavioral Targeting?
- What is Below the Line (BTL)?
- What Is Bid Price Optimization?
- What Is a Block List in Advertising?
- What is Brand Ambassador?
- What Is a Brand Brief?
- What Is Brand Integration?
- What Is Brand Lift?
- What Is Brand Responsiveness?
- What is Brand Safety?
- What Is a Bumper Ad?
C
- What is Call to Action (CTA)?
- What Is a Campaign Brief?
- What Is Catalog Advertising?
- What Is a Catalog Feed?
- What Is a Category Landscape?
- What is Cause Marketing?
- What Is Channel Mix?
- What Is Click Fraud?
- What is Click-Through Rate (CTR)?
- What Is Co-Op Advertising?
- What Is Cohort-Based Advertising?
- What is Commerce Media?
- What Is a Companion Ad?
- What is Comparative Advertising?
- What Is Competitive Separation?
- What is Connected TV (CTV)?
- What Is Contextual Targeting?
- What Is Cooperative Advertising?
- What is Cost Per Click (CPC)?
- What is Cost Per Impression (CPM)?
- What is Cost Per Point (CPP)?
- What Is Cost Per Thousand Targeted (CPTM)?
- What Is Counter-Advertising?
- What Is CPx Pricing?
- What is Creative Agency?
- What is Creative Brief?
- What Is Creative Strategy?
- What Is a Custom Affinity Audience?
- What Are Custom Audiences?
- What is Customer Match?
D
- What is Dayparting?
- What Is Deceptive Advertising?
- What is Demand-Side Platform (DSP)?
- What Is Digital Audio Advertising?
- What is Digital Out-of-Home (DOOH)?
- What is Direct Response Advertising?
- What is Display Advertising?
- What Is Dynamic Creative?
- What Is Dynamic Creative Optimization (DCO)?
- What is Dynamic Search Ads?
E
F
G
H
I
- What Is Impression Fraud?
- What Is In-App Advertising?
- What Is In-Article Video?
- What Is In-Banner Video?
- What Is In-Feed Video?
- What Is an In-Market Audience?
- What Is an In-Stream Video Ad?
- What Is an Infomercial?
- What Is an Insertion Order (IO)?
- What Is Institutional Advertising?
- What is Integrated Marketing Communications (IMC)?
- What Is the Interactive Advertising Bureau (IAB)?
- What Is an Interactive Video Ad?
- What is Interest-Based Advertising?
- What Is an Interstitial Ad?
J
K
L
M
- What Are Made-for-Advertising (MFA) Sites?
- What is Media Agency?
- What is Media Buying?
- What Is a Media Kit?
- What Is the Media Landscape?
- What Is Media Math?
- What is Media Mix?
- What Is a Media Owner?
- What is Media Plan?
- What Is the Media Rating Council (MRC)?
- What Is a Media Timeline?
- What Is Media Weight?
- What is Mere Exposure Effect?
- What is Meta Ads?
- What Is a Mid-Roll Ad?
- What Is Misleading Advertising?
- What Is MRAID?
N
O
P
- What is Performance Max?
- What Is Podcast Advertising?
- What is Point of Sale (POS) Advertising?
- What Is a Point of View Report (POV)?
- What Is a Post-Roll Ad?
- What Is a Pre-Roll Ad?
- What Are Preferred Rates in Media Buying?
- What is Priming?
- What is Print Advertising?
- What Is a Private Marketplace (PMP)?
- What Is a Product Feed?
- What is Programmatic Advertising?
- What Is Programmatic Audio?
- What Is Programmatic Buying?
- What Is Programmatic Direct?
- What Is Programmatic Guaranteed?
- What Is Propaganda?
- What is Publisher (Advertising)?
- What Is Puffery?
Q
R
- What is Radio Advertising?
- What Is a Rate Card?
- What is Reach?
- What is Reach and Frequency?
- What is Real-Time Bidding (RTB)?
- What Are Regulatory Guidelines in Advertising?
- What is Remarketing?
- What is Reminder Advertising?
- What is Remnant Inventory?
- What Is a Request for Proposal (RFP)?
- What is Responsive Search Ads?
- What Is Retail Media?
- What Is a Retail Media Network?
- What is Return on Ad Spend (ROAS)?
- What Is Rich Media?
- What Is Roadblock Advertising?
- What is Run of Network (RON)?
- What is Run of Site (ROS)?
S
- What is Scatter Market?
- What Is a Scope of Work (SOW)?
- What Is Self-Serve Advertising?
- What Is a Self-Service Advertising Platform?
- What is Share of Voice (SOV)?
- What Is Shock Advertising?
- What Is a Shoppable Ad?
- What Is Shopper Marketing?
- What is Shopping Ads?
- What Is Short-Form Video?
- What Is a Similar Audience?
- What Is Slice-of-Life Advertising?
- What is Slogan?
- What Is Soft Sell?
- What Is a Splash Page?
- What Is Sponsorship in Advertising?
- What Is Sponsorship Marketing?
- What is Spot Buy?
- What Is a Standard Ad Unit?
- What Is Stealth Marketing?
- What Is Subliminal Advertising?
- What Is Supply Path Optimization (SPO)?
- What is Supply-Side Platform (SSP)?
T
- What is Tagline?
- What is Target Audience?
- What is Target Rating Points (TRP)?
- What is Target Region?
- What Is a Teaser Campaign?
- What Is a Testimonial?
- What Is Testimonial Advertising?
- What Is Third-Party Ad Serving?
- What is Through the Line (TTL)?
- What is TikTok Ads?
- What is Trade Show Marketing?
- What Is a Traffic Sheet?
- What is Transit Advertising?
- What is Transit Shelter Advertising?
- What Is TV Everywhere?
