What is Media Buying in 2025? How Brands Buy Attention in a Fragmented World
Introduction: Buying Attention in the Attention Economy In today’s fragmented media landscape, media buying is how brands purchase...
18+ Risks and Disadvantages of Technology
With such a rapid technology adoption that we’ve witnessed in the past few decades, we should also be wary of the many disadvantages...
How to Build Your Business Identity on a Tight Budget
Setting up a business requires both money and time. If your hand is tight in the former, then you have to get creative. For instance, if...
Global Milk brands in 2020 – What makes them successful?
It is a globally agreed upon fact that the dairy industry is a major contributor in a country’s agriculture sector. With different...
4 C’s of Credit: What is the significance of the 4 C’s of Credit?
Lending money is a trickier business than we regard it to be. Imagine a situation where you have to lend someone money, how would you react...
Forms of writing: Different styles with their exclusive significance
Writing, one of the purest of things in this world. Fundamentally, it has been the optimal medium of transmitting knowledge, feelings,...
Going Concern Principle: Understanding the concept
For anyone who has been or is planning to go into the accounting industry, the going concern principle is not new. It is extremely common...
Hedgehog Concept – What are its three circles and why so important?
Jim Collins is a renowned Business consultant and is remembered as an integral member of the Business History. One of his major...
