Jim Collins is a renowned Business consultant and is remembered as an integral member of the Business History. One of his major contributions to the world of Business is the Hedgehog Concept. It is a representation of the important factors that serve as the pillars of success and growth for a business. Collins, in his … Read more
ZARA is probably the only fashion brand that goes on to teach people the art of customer retention. It is an undebatable fact that Zara has managed to capture the fashion industry with its unique marketing and production strategies. To find more about Zara’s marketing strategy, please read: Marketing strategy of Zara: Secret to success? … Read more
When talking about leading firms in the technology industry, it would be cruel to miss out on Apple Inc. Since its existence in April 1976, the founders and workers at Apple Inc. have only known one way of progress i.e. the way forward. Probably this is the reason why Apple Inc. is now considered to … Read more
Zara, the popular Spanish fashion brand, is a retailing chain that has a large number of stores worldwide. The brand started its operations in 1975, in A Coruna, Galicia. It was founded by Amancio Ortega and Rosalia Mera. The company’s primary focus was to excel in fast fashion and products including clothing and shoes. Initially, … Read more
As the year 2020 is rushing through its first quarter, we are witnessing new brands emerging in the race of the best. However, Zara is one of the few brands that has been ruling the fashion trends for quite a while now. Since its inaugural in 1975 by Amancio Ortega, Zara’s goal always has been … Read more
The 5 Ps of marketing includes the product, price, place, promotion, and people. If you are a new business company, then all your focus must be to reach your target market. The 5 Ps of marketing helps in reaching your audience effectively and efficiently. The better grasp you have over these 5 Ps, the better … Read more
A marketing ad can change, but a brand positioning statement cannot. In this article, you will find the best brand positioning statement examples of 2020, but before that let’s explore a little about brand positioning. Brand Positioning Statement Your brand positioning statement gives a clear picture of your business to your audience, tells them what … Read more
Understanding how to calculate market share of your business should be your most important goal if you’re running a business, or thinking of starting one. If used correctly, market share can give you a lot of understanding on your current standing as a business, and can also enable you to set a direction of where you want … Read more