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From the Glossary
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What is Identity Resolution?
Identity resolution is the process of connecting fragmented data points across devices, channels, and touchpoints to build a single, unified profile of an individual customer. When a shopper browses a product on mobile, clicks a retargeting ad on desktop, and completes a purchase in-store, those three interactions look like three separate users in most analytics ... <a title="What is Identity Resolution?" class="read-more" href="https://www.advergize.com/glossary/identity-resolution/" aria-label="Read more about What is Identity Resolution?">Read more</a>
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What is Customer Match?
Customer Match is a first-party data targeting feature. It lets advertisers upload customer contact information, such as email addresses, phone numbers, and mailing addresses, directly into an ad platform. The platform hashes and matches that data against its own user database to serve ads to those specific individuals across its network. Google Ads introduced Customer ... <a title="What is Customer Match?" class="read-more" href="https://www.advergize.com/glossary/customer-match/" aria-label="Read more about What is Customer Match?">Read more</a>
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What Is Incrementality?
Incrementality measures the true causal lift a marketing activity produces on a desired outcome, such as purchases, sign-ups, or installs. The measure counts only what happened above and beyond what would have occurred without the campaign. It answers one question: did this ad actually cause the conversion, or would the customer have converted anyway? This ... <a title="What Is Incrementality?" class="read-more" href="https://www.advergize.com/glossary/incrementality/" aria-label="Read more about What Is Incrementality?">Read more</a>
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What is Closed-Loop Attribution?
Closed-Loop Attribution Closed-loop attribution is a revenue measurement framework that connects every marketing touchpoint to a final sales outcome by syncing CRM data back into the marketing analytics platform. Unlike open-loop models that stop at lead generation, closed-loop attribution follows a prospect from first ad impression through contract signature. It assigns credit to every channel ... <a title="What is Closed-Loop Attribution?" class="read-more" href="https://www.advergize.com/glossary/closed-loop-attribution/" aria-label="Read more about What is Closed-Loop Attribution?">Read more</a>