Volvo Trucks came up with an unusual campaign to demonstrate the precision and directional stability of Volvo Dynamic Steering. Volvo Dynamic Steering is the world’s first technology that makes the new Volvo FM easier to drive. They signed up Jean-Claude Van Damme and made him perform his famous splits on two reversing Volvo Trucks. The stunt was performed … Read more
Have you witnessed one of those adverts that you ‘just’ know are going overboard or crossing the line? We’re talking about some hardcore offensive advertisements. Whether you have or you haven’t, we’ve got a vintage shocker for you today. Offensive advertisements can be defined as any kind of communication that disrespects certain accepted norms of the society, … Read more
We post about creative and catchy slogans a lot because we feel that slogans are one of the key elements of a brand’s identity. In fact, great slogans help position the brand from a consumers’ point of view. And that’s why brands emphasize more on how their slogan sounds like; does it go with the … Read more
Instagram, has recently earned quite a lot popularity among online users, and thus has become a great marketing platform for companies to promote their products. Therefore, Heineken decided to make the most of this social picture website, and came up with very unique and an innovative concept to market its brand. Unlike the usual uploading … Read more
Don’t we all form consensus over the idea that the sweetest part of a chocolate bar is the last piece? Keeping this insight in mind, Milka decided to keep the last piece of chocolate to themselves instead. You are possibly wondering if such kind of campaigns can actually turn out to be popular. Well, yes, … Read more
Despite the negative effects on health, fast food restaurants remain in high demand in today’s era. Although the reasons for this high demand can be credited to lesser price, convenience, busy lives and changing societal structures from collectivism to individualism; but over time, these fast food restaurant chains have managed to pile up strong brand … Read more
Advertising for a product does not always mean hiring models with sparking smiles, photogenic faces and sharp voices, or putting up huge billboards across the city with your company’s logo printed all over. IBM came up with a brilliant ambient advertising campaign that takes regular advertising a step further, making it not only effective but … Read more
M&M’s Red is in love. And he would do anything for his ladylove, from carrying her shopping bags behind her as she goes on a shopping spree, to painting her nails and letting her do his hair. It’s all good till being a slave for your lady love, (of course we like that), but what … Read more