business

Going Concern Principle: Understanding the concept

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going concern principle

For anyone who has been or is planning to go into the accounting industry, the going concern principle is not new. It is extremely common and floats around a lot. However, despite knowing about this term, a majority of people are still unaware of what it actually is. Like, knowing it is one thing and … Read more

7 Brand Positioning Statement Examples 2020

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A marketing ad can change, but a brand positioning statement cannot. In this article, you will find the best brand positioning statement examples of 2020, but before that let’s explore a little about brand positioning. Brand Positioning Statement Your brand positioning statement gives a clear picture of your business to your audience, tells them what … Read more