Zara’s SWOT Analysis: What’s the deal?

zara's swot analysis

ZARA is probably the only fashion brand that goes on to teach people the art of customer retention. It is an undebatable fact that Zara has managed to capture the fashion industry with its unique marketing and production strategies. To find more about Zara’s marketing strategy, please read: Marketing strategy of Zara: Secret to success? … Read more

Marketing strategy of Zara: Secret to success?

Marketing strategy of Zara

Zara, the popular Spanish fashion brand, is a retailing chain that has a large number of stores worldwide. The brand started its operations in 1975, in A Coruna, Galicia. It was founded by Amancio Ortega and Rosalia Mera. The company’s primary focus was to excel in fast fashion and products including clothing and shoes. Initially, … Read more