zara marketing mix

Marketing strategy of Zara: Secret to success?

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Marketing strategy of Zara

Zara, the popular Spanish fashion brand, is a retailing chain that has a large number of stores worldwide. The brand started its operations in 1975, in A Coruna, Galicia. It was founded by Amancio Ortega and Rosalia Mera. The company’s primary focus was to excel in fast fashion and products including clothing and shoes. Initially, … Read more

Marketing Mix of Zara: The 4Ps Strategy

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marketing mix of zara

As the year 2020 is rushing through its first quarter, we are witnessing new brands emerging in the race of the best. However, Zara is one of the few brands that has been ruling the fashion trends for quite a while now. Since its inaugural in 1975 by Amancio Ortega, Zara’s goal always has been … Read more