Volvo Trucks came up with an unusual campaign to demonstrate the precision and directional stability of Volvo Dynamic Steering. Volvo Dynamic Steering is the world’s first technology that makes the new Volvo FM easier to drive. They signed up Jean-Claude Van Damme and made him perform his famous splits on two reversing Volvo Trucks.




The stunt was performed in Spain in a closed off landing field in one take. Quite a brave campaign pulled off by the brand. The original video has generated over 46 million views in 10 days only, excluding other promotional videos of the campaign.


I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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