Brand salience is the extent to which a certain brand is given importance when the consumer is facing a buying…
Adidas, a company that started off with a core vision to support athletes, has always been true to its positioning…
Brands and agencies are both sharpening their saw to get more creative in the international market leaving a lot of advertising…
For professionals working in broadcast networks and media agencies, answering a question like: “What is a rating point?” is fairly…
After losing quite a bit of its reputation in the previous years, Johnson & Johnson has launched a brilliant campaign…
We’ve compiled a list of some of the best advertising slogans of modern brands and have ensured that this list is comprehensive enough taking into account a variety of company slogans.