Print advertisements have come a long way as they make one of the oldest and most successful means of promotion for businesses all over the globe. However, in today’s time of viral videos and social media, a lifeless picture printed on a limited newspaper or magazine space, may not seem to be very promising to … Read more
Brand salience is the extent to which a certain brand is given importance when the consumer is facing a buying decision. If you are new to marketing, you wouldn’t have got this. And your question remained intact, if you are not confused already. What is Brand Salience? Visualize yourself going to a store to … Read more
Adidas, a company that started off with a core vision to support athletes, has always been true to its positioning that is highlighted by the old Adidas slogan, “Impossible is Nothing.” Adidas changed their slogan to “Adidas is All In” in 2013. The “Impossible is Nothing” slogan was one of the greatest slogans for a … Read more
Brands and agencies are both sharpening their saw to get more creative in the international market leaving a lot of advertising examples behind as inspiration for other advertisers around the world; thanks to technology for making everything so accessible. 2013 has been a great year so far. In fact it is not even halfway through and … Read more
For professionals working in broadcast networks and media agencies, answering a question like: “What is a rating point?” is fairly easy to answer. Why? Because that’s one of the most important KPIs that they have to deliver to reach client goals, report great numbers and… well make money of course! The rating point is one … Read more
After losing quite a bit of its reputation in the previous years, Johnson & Johnson has launched a brilliant campaign around caring and love. The video ad touches on human values, that universally bonds mankind together. The campaign is designed to inspire and empower caring in our busy lives today, and reminds people of the … Read more
We’ve compiled a list of some of the best advertising slogans of modern brands and have ensured that this list is comprehensive enough taking into account a variety of company slogans.