Despite the negative effects on health, fast food restaurants remain in high demand in today’s era. Although the reasons for this high demand can be credited to lesser price, convenience, busy lives and changing societal structures from collectivism to individualism; but over time, these fast food restaurant chains have managed to pile up strong brand equity. And “strong” may possibly be an understatement.
When people develop an association with a certain brand, they can ideally recall 2 things: brand name and it’s slogan. I already posted about the importance of brand slogans in one of my earlier posts: 40 Best Advertising Slogans of Modern Brands, but will quickly recap. As cheesy as this may sound, good brand slogans are like great spouses to brand names. Yep. That’s right. A good slogan is reflective and supportive of what the brand stands for. It will spell out the very gist of why a certain brand exists. And that’s what makes it so special. Hence the importance of a tagline or an advertising slogan should not be underestimated.
Keeping this in view, today’s post is about 15+ top restaurants and their famous slogans. This restaurant slogans list covers almost all major fast-food chains. I will not differentiate between good slogans and bad slogans for these because that has a lot has to do with personal liking and brand relevance. So for example, if you don’t like McDonald’s, you might not even relate to it’s slogan. However for the majority of McDonald’s target audience, it will make perfect sense. How many of these famous slogans do you already remember?
1. McDonalds – I’m Lovin’ It
2. KFC – Finger Lickin’ Good
3. Burger King – Have It Your Way
4. Hardees – Where the Food’s the Star
5. Taco Bell – Think Outside the Bun
6. Subway – Eat Fresh
7. Fat Burger – The Last Great Hamburger Stand
8. Fuddruckers – World’s Greatest Hamburgers
9. Chilis – License to Grill
10. Apple Bees – It’s a Whole New Neighbourhood
11. Fridays – In here, It’s Always Fridays
12. Pizza Hut – Make it Great
13. Dominos Pizza – Pizza Deliver Experts
14. Papa Johns – Better Ingredients, Better Pizza
15. Wendy’s – It’s Way Better Than Fast Food. It’s Wendy’s.
16. Arby’s – Slicing Up Freshness
Do you think we covered all famous advertising slogans of top fast-food restaurants? If not, leave what we’ve missed in the comments section below and we’ll be glad to update this list.