As the year 2020 is rushing through its first quarter, we are witnessing new brands emerging in the race of the best. However, Zara is one of the few brands that has been ruling the fashion trends for quite a while now. Since its inaugural in 1975 by Amancio Ortega, Zara’s goal always has been to exponentiate its recognition. The clothing line started off by featuring low-priced lookalike products of famous, high-end clothing lines. But, with time it shifted its interests towards the creation of a brand and practicing originality. Marketing Mix of Zara Zara’s primary focus has been towards style with affordability. This has helped the brand to build a reputation in the fashion industry. Most people adore designer clothes, but the price tags advise them otherwise. That’s when Zara swoops in to provide premium quality products with the latest designs at insanely affordable prices. But how does Zara…