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February 2014

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Even for a seasoned blogger, launching a new WordPress blog can be a big stress. For a new blogger, it can be absolutely frightening. There’s a lot of room for creativity, but also a lot of room for doubt. What will people think? Will anyone even care? What do you have to say that’s so important anyway? If questions like this are swirling around your head, you should take a deep breath and let them go. You’ll never know their answers until you launch your blog, so you might as well enjoy the creative process now while doing everything you can to make your blog launch a success. To help you do just that, we’ve put together this list of 4 stupid mistakes you don’t want to make before launching a WordPress blog. Stupid Mistake #1: Betting The Farm On SEO If you’re a beginner at SEO, then working hard…

In order to be heard, first you have to be seen. This is a bold statement, that Vidal Sassoon took an opportunity to prove at the London Fashion Week in their campaign: “Start Bold, Stay Bold.” Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight! Vidal Sassoon also launched a Twitter contests that asks women to submit photos of things that make them feel bold using #colormebold. The grand winner gets a trip to London and $4K to spend there. Client: Procter & Gamble Agency: Leo Burnett & Atelier Executive Creative Director: Susan Treacy Art Director: Erika Wolfel Copywriter: Michele Sloan Executive Producer: David Schiavone Production Company: Casta Diva Director: Juan Delcan VFX/SPX: Marshall Street Editorial Editorial: Marshall Street Editorial Editor: Spencer Ferszt Music Company: MAS Music Director of Photography: Juan…