Market penetration becomes more achievable when businesses use extensive distribution strategies. This unique strategy is typically used when a company wants to take advantage of multiple delivery channels at the same time. This is quite different from selective distribution where businesses would have to hand-pick retailers to sell their products. What is Extensive Distribution? It’s a distribution strategy that aims to spread the word about a specific product or product line to multitudes of people. Because of its complexity, this distribution strategy is able to target a number of delivery channels for maximum results. It’s often used when a company wishes to target as many potential customers as possible. However, this can be quite tedious if you don’t have a proper plan in mind. Using multiple deliver channels ultimately increases product awareness, ensuring that a maximum number of people have information about the product. This is practically the opposite of…
Every budding entrepreneur or business owner dreams of turning their ambitions into reality and that’s where business model canvas examples come into place. It may sound far-fetched but all giant corporations start off with a business model. This strategic tool is mainly used to address key pointers about your business. In this blog post, we’ll be discussing some popular business model canvas examples along with a few pointers on how to create own business model. What Is Business Model Canvas? A business model canvas or BMC model is a visual representation of a new or existing business. This concept was first introduced by a Swiss business model expert named Alexander Osterwalder. Business model canvases are used to highlight activities, infrastructure, and allocation of resources along with other primary components in a tangible manner. This tool offers a graphical representation of core elements that center a business, leaving behind unnecessary or unimportant details.…
In this post, we’re going to illustrate proactive interference examples and retro interference examples to explain both concepts and theories as clearly as possible. But first, let’s take a step back. Have you ever wondered how your subconscious mind works? What happens to old memories when new ones are made? Well, one thing’s for sure: the mind works in mysterious ways. But to answer our question, we’ll have to discuss two very important theories: the proactive interference and retroactive interference theory. What is the Proactive and Retroactive Interference Theory? The interference theory discusses the interaction between past behavior and newly learned material. This includes thoughts and memories that cause conflicts in the restoration of memories. These theories are based on the efforts required to recall past or recent memories. Inference theory can be categorized into two main types namely proactive interference theory and retroactive interference theory. https://www.youtube.com/watch?v=jyXbdLIBhQo…
PESTLE or PESTEL analysis is among the most popular analytical tools available for strategic business planning, and this post will help you understand the concept better through a number of PESTEL analysis examples. The business model can effectively be used by professionals to analyze a product, organization, individual and what position it holds in the market. In this guide, we’ll walk you through a detailed guide about what PESTEL analysis is all about. What is PESTEL analysis? PESTEL analysis is an outline or tool used by marketers to monitor and analyze external factors (also known as environmental factors) that are likely to impact an organization, or an organization’s business. This helps identify threats and weaknesses which are later used in a SWOT analysis. What does PESTEL Stand for? PESTEL is the acronym for political, economic, social, technological, environmental and legal factors. Since it’s an acronym, it…
Rumi quotes have enlightened millions over centuries in looking at life from a meaningful perspective. Life is mysterious, chaotic, beautiful and messy – all at the same time. But in all this mayhem for power and self-absorption, we eventually lose purpose and no longer find beauty in little things. But it’s okay to wander as long as you’re willing to find your way back again. Rumi is well known for his articulate poetry and fantastic works of literature. The 13th-century poet used his words to transcend time and geographical barriers. Widely read, Rumi quotes are celebrated all around the world and have managed to inspire generation after generation. If you too feel like you’ve lost your way in life, it’s time you slow down and reflect upon love, beauty and happiness with Rumi’s sayings. Rumi Quotes on Love Unlike what most people presume, the quest of love does…
Ever wonder how you’ve become the person you are today? The truth lies in the concept of psychodynamic theory. Your past experiences, relationships, and influences have all contributed to your personality in some way or the other. In this post, we will discuss a number of psychodynamic theory examples to help you develop a better understanding of personality development from a psychological perspective. What is the Psychodynamic Theory of Personality? The psychodynamic theory is a collection of different psychological theories that together contribute to the psychodynamic perspective. These theories mainly emphasize on how one’s individual personality is an amalgamation of early childhood experiences and unconscious desires and impulses. Famous theorists such as Erik Erikson, Sigmund Freud and Alfred Alder have contributed to the psychodynamic theory. Sigmund Freud’s Psychodynamic Theory Sigmund Freud is among the most influential names in psychology. The Austrian neurologist is considered as the pioneers…
Positive reinforcement examples are important to understand the concept that was first coined by B.F Skinner while working on operant conditioning. To give you a high-level idea, positive reinforcement is a reward-based system that aims to encourage positive behaviour. This method is also one of the most important concepts in behaviour analysis. In this quick guide, we’ll discuss the definition, outcomes, and examples of positive reinforcement. What Is Positive Reinforcement? Positive reinforcement is an integral part of operant conditioning. In positive reinforcement, a stimulus is reinforced to encourage a certain behaviour, in hopes that it’ll occur again in the future. This favourable behaviour is encouraged via a reward, event or outcome to ensure the response is strengthened. Unlike negative reinforcement, positive reinforcement occurs when something is added to the equation. To help you understand this better, we’ll be discussing some basic positive reinforcement examples below. https://www.youtube.com/watch?v=MZ9Ywl3iCpc Positive Reinforcement…
If you’ve heard about what classical conditioning is. It’s the process of learning a new behaviour via an association. In this blog, we’ll discuss some awesome classical conditioning examples that’ll help you gain a better idea of the subject. Classical Conditioning in Marketing In marketing, classical conditioning can be used to promote aggressive learning that helps customers associate certain behaviours or feelings with brands or products. Classical conditioning involves learning a new behaviour after developing a certain association with the stimuli. Many brands use this approach to associate their products with an action or emotion that might help the product sell and increase revenue. https://www.youtube.com/watch?v=ua1nW5n8src Classical Conditioning Examples in Daily Life To help you develop a better understanding, let’s discuss a few classical conditioning examples in daily life. Example 1 The advertisements you’ve seen on billboards and television typically feature classical conditioning. Most companies use…