The best way to activate a brand on-ground is to launch a campaign that has relevance and higher affinity to its audience. In a brand activation campaign for kids, Cartoon Network takes its audience by surprise through a Toon Machine in Brazil: a gigantic crane machine placed inside malls, that lets them control a man through a life sized joy stick.

What more fun can the kids have when they also get to take away some free toys?

Author

I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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