coca-cola-happiness-recharged

Coca Cola Recharging Happiness

It’s amazing to see how Coca Cola is picking up meaningful consumer insights and turning them into full fledged campaigns. I’ll call it smart marketing because these small things are helping the brand to establish strong bonds with its consumers at large. Even the audiences viewing these happiness videos will eventually develop a soft corner for Coca Cola, entirely based

coca-cola-vending-machine-india-pakistan

Coca Cola’s Small World Machine – Uniting India & Pakistan

Coca Cola has been very innovative in reviving the vending machine culture with fun and engaging campaigns in recent years. The number one cola’s small world vending machine, as they call it, broke the barriers between India & Pakistan in March 2013; two nations that have been at each others necks since over 65 years. It’s a live video version