May 2013 - Page 3 of 3

Rijksmuseum Reopens with a Bang!

Rijksmuseum in Amsterdam reopened after a 10-year renovation and took their audience by surprise through an in-mall guerrilla marketing stunt at Barone’s shopping center to capture the 17th century rogue, featuring characters from famous paintings to be returning to the museum. A gathering of some 30 gentlemen, members of the Shooting Company of Captain Frans Banninck Cocq – better known as Rembrandt’s ‘The Night Watch’ – descended on an unsuspecting shopping centre in Breda in the Dutch province of Brabant. The stunt literally brought the Rembrandt’s ‘The Night Watch’ to life with the slogan “Our Heroes are back!” The stunt was conceived by JWT Amsterdam and sponsored by ING. There is also a making of the stunt uploaded on ING’s Youtube channel that you can view here:

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The Chocolate Challenge by Shell

By Sarosh Waiz

In order to find and recruit skilled professionals in Netherlands, companies have to go through a lot of effort. To counter this issue for the times ahead and to get students interested in a technology career, Shell launched the “Chocolate Challenge.” A nice brand activation / road show that engages students in a fun and exciting way to teach them about technical processes. A smartphone, a can of coke, a scooter; they all consist of parts that must be in the correct order and correctly put together. The road show also sparked competition among students giving away prizes to the winners. The video is in Dutch, but since now you already know what it is about, you’ll be able to get how it was executed. Credit goes to BrandBase for concept & execution.

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Cartoon Network’s Toon Machine Overwhelms Kids

By Sarosh Waiz

The best way to activate a brand on-ground is to launch a campaign that has relevance and higher affinity to its audience. In a brand activation campaign for kids, Cartoon Network takes its audience by surprise through a Toon Machine in Brazil: a gigantic crane machine placed inside malls, that lets them control a man through a life sized joy stick. What more fun can the kids have when they also get to take away some free toys?

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7up Melting Machine Spreads Summer Joy

By Sarosh Waiz

Soft drinks and vending machines have been making quite a buzz on social media, and this opportunity has given agencies and brand teams an avenue for amplification. If you have a cool campaign idea, execute it well and watch it go viral. Well, it’s not as simple as it sounds, but that’s a different topic to discuss at length. Inspired from the vending machine fever last January, 7up launched the ‘Melting Machine’ in Argentina to spread the joy and celebrate the summer season. The ‘Melting Machine’ is a frozen block of ice placed on the street, that gives away free cans of 7up to passer bys as the ice keeps melting down. To add engagement, people were invited to tweet the time by when the Melting Machine would be completely gone; the winners were given away six packs of 7up. The best part is, the ‘Melting Machine’ doesn’t really require…

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Microsoft takes Apple & Samsung head on – Don’t Fight. Just Switch.

By Sarosh Waiz

Guess who’s pounding to enter the Apple’s & Samsung’s ongoing battle for better smart phones? Microsoft! In order to get the new Nokia Lumia 920, the Windows 8 phone, some talkability, Microsoft is trying to return in the headlines alongside the likes of Samsung & Apple. The advertising spot, directed by Roman Coppola and created by the agency, Crispin Porter + Bogusky, takes Samsung & Apple head on by highlighting their products and advertising methods as old school. So should we take this as an official entry by Microsoft to join the leading smart phone battle? I think so. But will Microsoft and Nokia come back to a leadership position in the smart phone category in the years to come? That is yet to be seen. However, there are no doubts that this ad spot has created some buzz around the social media. If you’re still unsure which smart phone to…

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