A cool activation concept by Nike was launched in Spain, where they drove a truck to various locations and projected a futsal field for the youth to play on. In markets where football is equivalent to a religious following, a concept like this can do wonders for a brand. Good show Nike!
Remember the Don’t Fight, Just Switch ad last month, where Microsoft picked on Apple and Samsung smart phone users? And what about Microsoft Hammering Google Chrome through a leaked parody last week (do you think it was a “leaked” or “seeded”?) Well, Microsoft is at it again. This time, its the smartness of the Apple iPad against the Windows 8 tablet by Microsoft; the spot humiliates Siri, Apple’s voice assistant’s, spoken words against the seamless performance of the Windows 8 tablet. Siri apologies for being unable to run those programs and perform the same functions. “I’m sorry, I don’t update like that,” she says. “I’m sorry, I can only do one thing at a time.” More soon on Microsoft’s aggressive come back.
Heineken secretly gives men a chance to watch the UEFA Champions League Final in London. But it is not as easy as it sounds. They had to convince their female counterparts to buy a basic pair of stadium seats for $1,899! Yep. That’s right. Just watch how these men come up with all kind of hilarious excuses. Heineken continues to spark innovation with crazy ideas that go viral. Though the execution seemed a little staged, but brands can keep hitting hard on the nail as far as good entertainment value remains alive. Check the video to see how the football fans try to convince their ladies to buy those shitty stadium seats for a ridiculous amount.
Coca Cola has been very innovative in reviving the vending machine culture with fun and engaging campaigns in recent years. The number one cola’s small world vending machine, as they call it, broke the barriers between India & Pakistan in March 2013; two nations that have been at each others necks since over 65 years. It’s a live video version of chatting to an unknown random person, and make a friend in the opposite country through a video vending machine. A ‘feel good concept’ that highlights that common people don’t want to be any part of the war that the media and government lays on them. The more important question for me is, will this vending machine fever ever going to stop?
An anti-Google leaked parody from Microsoft took the web by storm this week. The video goes on and on about how Google sees what you are doing everywhere to make money off you (which is actually true). The parody concludes with the tagline: “Don’t get Scroogled!” Now this surely would have offended a lot of Google fan boys out there, but hey guys, chill out and let it go. I am a Google fan as well, and appreciate what they have been doing to make the world a better place. This ad spot I believe is second parody after, Microsoft trashed Samsung and Apple smart phone users last month. Check the original Google Chrome spot here: I don’t expect Google to revert back to this, but if they do, Microsoft is in for a roller coaster ride.
I am glad to stumble upon this short film today. It is an excerpt of a commencement speech by the writer, David Foster Wallace, at Kenyon College in 2005 converted to a short film by The Glossary (video production house). I wasn’t really expecting what I am going to see as the film started off from with gold fishes and then moving on to young people, for whom the original speech was intended for. A truly inspiration speech that gives you a reality check on the rat race life that we are stuck in, day in and day out. Makes you re-think the way you think, and may bring about a positive change in you. A must watch.
bpost strives to be the best postal operator that the customers trust in Belgium. To prove that, they opened a webshop in the center of Brussels that live streamed online through a price dropping auction system. They stocked up must have items with each item’s price dropping by the second. As soon as someone bid the item was sold, was picked up by the bpost postman, and delivered overnight to the lucky buyer. Did this campaign help bpost reiterate their position as the best postal operator in Belgium? Check out the video case and see for yourself.
Anar Foundation handles an anonymous telephone line to attend to children and teenagers under a risk of abuse by adults.To tackle the situation outdoors, and give these children a secret message for hope, they cleverly placed smart lenticular outdoor advertisements that are viewed different by adults and children. A brilliant campaign by Grey Spain.