This a short post that clarifies the “what is SOV?” query, and puts the concept in perspective. Share of voice is a very commonly used terminology in the marketing and advertising of brands. The term may sound complex and raise an eyebrow for someone who hears it for the first time. But don’t be confused by that because it means exactly what you may have understood (or you would have been very close). What is Share of Voice (SOV)? Share of Voice Definition(s) So, what does SOV mean? Abbreviated as SOV, share of voice is defined as the share of total advertising exposures that a brand gets. In a nutshell, it is a way to measure a brand’s presence and to gauge how visible a brand was within an advertising medium during a specific time period. It is usually represented as a percentage of the total exposures. Though it is vital to…
