Most people are very brand conscious and only buy goods that are from familiar brands. If you agree with this, then you must understand that brand architecture is an essential element of marketing and building a brand. The name, recognition, and equity of your brand is your identity that helps you stand out in the market against competitors. What is the Brand Architecture? Brand architecture is a way to organize a company’s brands, products, and services such that they are prominent in their audience’s sight. The brand architecture also relates a parent company with its subsidiaries, products, and services. For example, Toyota needs brand architecture to relate to its subsidiaries, which are: Lexus, Daihatsu, Subaru and so on. Brand Architecture types There are mainly three types of brand architecture: 1. Branded house Also known as Monolithic type, the branded house is the case where the master brand…
