We are all aware about drunk driving, and what kind of hazard it can be for not only one’s own life but for many others on the same road. To be honest, at times just preaching does not teach one a lot about the do’s and don’ts. Most people charged with drunk driving are usually aware of all the consequences, yet they take the decision of driving while under influence of alcohol.

Therefore, in order to discourage drunk driving, Brazilian beer Antarctica, came up with a great guerrilla campaign. The idea was to let Antarctica drinkers, use empty beer cans as a metro ticket. This great idea was implemented during Rio de Janeiro’s famous carnival. VoilĂ , and it became a huge success; greater sales here meant a better and a responsible city.



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