Apotek, a pharmacy company came up with a new hair product, which they decided to advertise in an extraordinary fashion, and thus this brilliant ad campaign was given birth.

Subway platform ads for this product were put up at various stops in Stockholm, Sweden that featured a young model with beautiful long hair. These platform ads were outfitted with ultra-sonic sensors that gave signals every time a train was coming. As a result, the lush, beautiful hair of the model flapped in the air, as she tries to put them in place.

This wonderful ad had onlookers looking in awe as the model’s gorgeous hair made a show of their own. And why not, who does not want a head full of healthy hair?

Check out this campaign and let us know if you too are blown away by this campaign. Well, we certainly are, and cannot wait to get our hands over this new hair product!



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