Despite the negative effects on health, fast food restaurants remain in high demand in today’s era. Although the reasons for this high demand can be credited to lesser price, convenience, busy lives and changing societal structures from collectivism to individualism; but over time, these fast food restaurant chains have managed to pile up strong brand equity. And “strong” may possibly be an understatement. When people develop an association with a certain brand, they can ideally recall 2 things: brand name and it’s slogan. I already posted about the importance of brand slogans in one of my earlier posts: 40 Best Advertising Slogans of Modern Brands, but will quickly recap. As cheesy as this may sound, good brand slogans are like great spouses to brand names. Yep. That’s right. A good slogan is reflective and supportive of what the brand stands for. It will spell out the very gist of why…

Car wrap advertising is a type of ambient marketing that is used to generate visibility for brands at a relatively lower cost. It is an efficient and cost effective marketing tool not only used by bigger brands as support media, but also by small and medium sized businesses as part of their awareness driving arsenal. Vehicle advertising or Car wrap advertising, as the name suggests, is a way of marketing by using branded cars as an out-of-home media. Cars are wrapped with branded vinyl or car stickers carrying an advertising message, and they are then driven around in the selected area for maximum advertising exposure. Have you ever seen a car branded with advertising messages roaming in your city? Well, that’s what it is. It helps businesses to reach out to a maximum number of people living in a certain vicinity. It is also commonly referred to as carvertising. 1.…

For professionals working in broadcast networks and media agencies, answering a question like: “What is a rating point?” is fairly easy to answer. Why? Because that’s one of the most important KPIs that they have to deliver to reach client goals, report great numbers and… well make money of course! The rating point is one of the most important metrics that is on the tip of all the media planners and media buyers working in media agencies. Many media and content deals across various global markets are planned on targets based on the rating point. We can safely assume that the global multi-billion dollar broadcast and media industries revolve around the rating point metric. That was quite a dramatic start, but was well worth it because of the importance that this metric holds. In the most simplest terms, a rating point is a metric to measure the size…