map pricing


Around the world, there are a number of pricing policies for manufacturers to opt for. These policies differ on the basis of technicalities, but the main motive is to have a regularized system of pricing avoiding any conflicts. Minimum Advertised Pricing or MAP Pricing is a specific type of pricing policy that is widely used by manufacturers to avoid conflicts with retailers. Minimum Advertised Pricing MAP Pricing is a definitive price for the advertisement of its products. It is a notable fact that MAP pricing remains constant for all types of advertisement mediums. The actual selling prices of products can vary from retailer-to-retailer. However, the minimum advertised pricing has to remain the same. It is up to the retailer to provide any kind of exclusive discount. Example An appropriate example of MAP can be of an electronics market. If you visit an electronics market to get your hands on the…