marketing strategy


The confusion between marketing and advertising has been around for quite some time. Although the difference is extremely simple, it’s just … hiding in plain sight. In this article, we will try to clarify the distinctive features of both advertising and marketing. After which you will be in a much better position to distinguish between the two. Before we jump right into the nitty-gritty details, let’s have a look at what these terms mean in the business industry. Marketing A business can be addressing the most important issue in a society and it still can fail. Why? Because of its lack of exposure to the consumers. This tells us that even after successfully catering to the most pressing issue, the presentation of your solution stands greater value than the solution itself. This is where marketing steps in. When businesses feel the need to attract their customers and convert them from…