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ADVERTISING

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A recent ad released for para-athletes by a French Sports Daily Newspaper, L’Équipe entitled ‘Shadows’ shows how physically impaired athletes make it big through paralympics. The ad features a team of visually impaired soccer players competing against professional players of the AS Cecifoot de Saint-Mande team. The players meet at a field ready to take up the challenge of a soccer game against each other, however there is a huge twist for the AS Cecifoot de Saint-Mande players that awaits them. The lights are turned off, and the two teams are supposed to play a game of soccer in pitch darkness. Carefully making moves on sound of the soccer ball passing by them, for the para-athletes the game was a bunch of soccer tricks and required a lot of concentration and focus; something that they had already mastered over the years. However, for the team of  AS Cecifoot de Saint-Mande players, the game…