Coca Cola keeps working on small heart warming insights and comes back with innovative campaign executions. Denmark has been named the happiest country in the world in several global surveys; and this gave the remarkable people working at Coke an idea to do something nice.
Here is “yet” another campaign that hid the Danish flag in a Coke flag dispensing machine. They decided to place this machine at the airport where it’s a Danish tradition to welcome the arriving people with flags.
In one day, 2,400 flags welcomed 25,000 arrivals from 30 different countries.Credit goes to McCann Copenhagen for the agency behind the idea.