A cool activation concept by Nike was launched in Spain, where they drove a truck to various locations and projected a futsal field for the youth to play on. In markets where football is equivalent to a religious following, a concept like this can do wonders for a brand. Good show Nike!


I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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