August 2013 - Page 3 of 8

The Audi A3 Exchange Campaign

No matter how much we love our rusty old family cars with broken seat-belts and the noisy engine, it would always sound like a great idea to get it exchanged for a brand new Audi A3. You are possibly wondering, who in this selfish world would be generous enough to do such favours. Well, if you are thinking so, this recent campaign by Audi might just restore your faith in humanity (or marketing :p). The Audi team in South Africa, began the Audi A3 Exchange Campaign. This started with a 18 wheeler truck, carrying a brand new Audi A3 Sportback driving across South Africa, guided by hopeful South African who tried their best to make the exchange happen in their city through tweets and online votes. At last, three finalists were selected who went through a series of physical tasks, giving way to one deserving candidate who got the chance…

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World’s First Tweeting Honey Badger at Johannesburg Zoo

By Advergize Staff

At the Johannesburg Zoo, the Social Media Manager position had been vacant for quite sometime, and after a rigorous recruitment process, just the right candidate was selected for the position, the Zoo’s honey badger, BG! Most of you must be wondering, how can a Badger possibly take the position of the Social Media Manager at one of the most popular zoos of the world. Well, BG is not just an ordinary badger that likes to play around in the jungle but hides in the bushes, at the slightest glimpse of human beings. Instead, BG is a very social badger, he even has a twitter account! Don’t believe me? You should totally follow BG on his official Twitter account then, @zootweetslive BG loves twitter, no wonder his Twitter account is always coming up with cheesy comments for the visitors, and describing his everyday life at the Johannesburg Zoo. From the neighbouring…

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Kellogg’s Crunchy Nut Cereal Chocolate & Trouble Go Together

By Sarosh Waiz

Kellogg’s Crunchy Nut cereal means trouble: that’s how this brand is positioned. But why? Because it tastes so good. This edgy positioning is highlighted quiet well with a tinch of humour in this TVC that went live on national TV earlier this week in the UK. Like the commercials that have recently preceded it, ‘Revolutionary Chocolatier’ tells the story of the trouble that can occur as a consequence of Crunchy Nut’s irresistible allure which, in this case, is Crunchy Nut Chocolate. LeoBurnett is the agency behind the concept. The commercial will be supported by an interactive game hosted on the brand’s YouTube channel.

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Is Native Advertising a New “Buzz” Word for Marketers?

By Sarosh Waiz

Being a marketer myself, I can tell you that we are always on the lookout for new jargons to categorize our campaigns, tools and ideas. But that doesn’t mean we don’t have an influence over the industry’s value chain. Like every industry, marketers and advertisers have to evolve to keep up with the every changing consumer. Thanks to media and technology for that. One of the jargons, that is on the rise these days is something called “Native Advertising.” However confusing the term may sound, it is quite a straight forward concept. A few years ago, when traditional media advertising was on the rise, marketers complained about the high clutter levels (they still do). And because of that, some new marketing formats came into being: branded content and content integration. Both branded content and content integration were about endorsing the brand’s presence as part of the content. For example, if…

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Domino’s: Powered by Pizza

By Advergize Staff

Domino’s knows how one missed pizza delivery can deprive us of a great invention, an amazing discovery or just plain awesomeness. Domino’s through its latest ad campaign puts forward the message that behind every inquisitive brain, and behind every great invention, a Domino’s pizza is a requisite. So, after travelling through the geographical distances and racing against time, Domino’s staff makes a point to deliver every pizza ordered on the right due time. Taking this idea a step further, Domino’s launched its latest ad campaign, ‘Powered by Pizza’ that offered gift cards to emerging businesses and other companies that planned to take initiative for investing into something absolutely new by giving them just the right food for thought. Though I am still no where near being a productive entrepreneur or an inventor, the ad still left me craving for a slice of Domino’s pizza.

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Coca-Cola Produces World’s First Wearable Movie

By Advergize Staff

When it comes to talking about some great guerrilla campaigns, Coca-Cola is one of the first brands that pops-up in my mind. And, why not, Coca-Cola has worked on some amazing viral campaigns to win a share of happy customers for itself, just like this wearable movie campaign. Coca-Cola decided to thank a bunch of people that helped the company in it’s motto of spreading happiness. These people included staff members, social media fans and creative partners. Each of these selected people were sent a free Coca-Cola t-shirt with a funky illustration on it, and they were asked to put up a smile and send a picture of them wearing the t-shirt. All these pictures were then assembled together to make the world’s first ever, wearable movie! Sounds crazy right? Have a look for yourself!

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Antarctica Turns Empty Beer Cans into Metro Tickets

By Advergize Staff

We are all aware about drunk driving, and what kind of hazard it can be for not only one’s own life but for many others on the same road. To be honest, at times just preaching does not teach one a lot about the do’s and don’ts. Most people charged with drunk driving are usually aware of all the consequences, yet they take the decision of driving while under influence of alcohol. Therefore, in order to discourage drunk driving, Brazilian beer Antarctica, came up with a great guerrilla campaign. The idea was to let Antarctica drinkers, use empty beer cans as a metro ticket. This great idea was implemented during Rio de Janeiro’s famous carnival. Voilà, and it became a huge success; greater sales here meant a better and a responsible city.

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Double Your Income Without an Extra Job?

By Advergize Staff

In today’s time, it is undoubtedly very difficult to make ends meet when most of us are already struggling to keep our eyes off the latest designer dresses, and a high end lifestyle, as we queue up to pay our pending electricity bills. No wonder, a lot of people have been taking up multiple jobs to get a little extra saving to send on all the things we always want to buy. This recent ad campaign by New York Lottery, ‘Pay Me’ illustrates the dilemma pretty well. A series of print advertisements for the campaign shows a bunch of professionals taking up various jobs completely different from their occupation to earn a few extra dollars. The slogan along with these ads read, “Get an extra payday without the extra job.” The catchy illustrations and the great concept makes me want to enter the big draw straight away! What do you…

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