Marketing is an extremely integral part of a business’ growth. It is a process that turns people into your customers, make people aware of your products, and reduce their resistance of buying your product through advertising, branding, sample distribution and so on. Marketing objectives are the goals set by the business while promoting their products. There are many marketing objectives examples that we can find in the business world. Setting marketing objectives through KPIs These objectives can be to spread awareness of the product in people, to cover a particular number of areas while marketing the products and so on. These objectives are in line with the firm’s overall objectives. They are the stepping stones to the achievement of the firm’s vision. Just like all other objectives, good marketing objectives are also set with the SMART criteria under consideration. The marketing objectives set must be specific, measurable, attainable, realistic and time-bound. Setting marketing…
Globalization refers to the process of international trade, the interchange of information, communication, the interaction between people and so on. This is simply a process that brings different countries closer to each other (not geographically). Globalization has been on a rise in recent times. It is mainly due to the advancement in technology that makes communication and traveling faster and easier. Here are several advantages of globalization for the countries involved and the people living in those countries. Globalization Globalization, however, is not a completely new phenomenon. Then too, goods were taken to and from different countries for trade. People used to go to different places too. The governments of different countries can come to good terms too due to globalization. The growth of multinational companies is one of the major reasons for the rise in globalization. Companies start manufacturing in different countries to get cost advantages. This allows countries…
Come to think of it, survival wouldn’t be possible if it weren’t for our internal Motivational Force. How so? Basically Motivation is a force which becomes active inside a human, when their need demands to be satisfied. Motivation is activated and it leaps to satisfy the said need. Thus, if it weren’t for motivation, we wouldn’t “feel like” making our food, completing our school, concentrating on our jobs, because due to needs, the human is motivated to complete tasks even when they don’t feel like it, as they know it is necessary. One of the most talked of theories is given by Psychologist B. F. Skinner, known as the Reinforcement Theory of Motivation. When it comes to motivation in Psychology, many theories have been presented. Among these theories of motivation, there exists a sub-topic: Process Theories of Motivation. Process Theories basically deal with how motivation occurs in an individual. B.…
Ever wonder how your favorite entertainers come up with YouTube name ideas? The task certainly requires a lot of creativity and tact. After all, your YouTube channel name will serve as the basis of your brand’s online presence. But why is YouTube so important today, anyway? Well, with over 2 billion views a day, YouTube stands tall as one of the most visited sites in the world – making it the perfect platform for thriving social media influencers. Brands, along with social media enthusiasts are now actively using YouTube to leverage video content and tap into a wider audience, making it one of the most popular marketing tools. But your YouTube journey isn’t going to immediately start with creating video content (though that is a major chunk of what you’ll be doing). Before you go all in, you’ll have to come up with a cool YouTube channel name first. In…
SWOT analysis of Facebook or of any organization is an evaluation of its strengths, weaknesses, opportunities, and threats. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. The strengths are the advantages, the unique selling proposition, the competitive advantage, the cost advantage you have over your competitors. The weaknesses of your organization are what you have been doing wrong or what your competitors are doing better than you. These can be in the form of high costs, lack of research and development, low customer loyalty, lack of finance and so on. Opportunities are the chances available to the organization to make profits or gain any sort of benefit out of it, if properly exploited. Threats are the potential dangers for the organization. They can be major threats such as international competitor entering the market or a minor threat such as a small labor strike. Strengths and weaknesses are the…
When it comes to life, a job is necessary to meet all our needs. However, one of the most stressful things in life can be a person’s job, mainly because more than just sometimes, we feel stressed out and demotivated to complete our tasks. There have been many theories discussed regarding the reasons for de-motivation, among them, one of the most traditional ones is Adam’s Equity Theory. When in comes to the topic of Motivation in Psychology, many theories of motivation have been presented. Adam’s Equity Theory is a very well recognized one in the Process Theories of Motivation, which basically deals with how a person is motivated. As said above, there have been many theories presented to explain what motivates and demotivates an employee in a work place. The two other most famous are Herzberg’s Motivation-Hygiene Theory and Vroom’s Expectancy Theory. However, the most traditional style theory is John…
Leadership philosophy examples are generally legends in organizations. Leadership is a very critical topic in every organization and normal life too. Leaders somehow have the power to persuade and motivate their team members. This motivates the employees into doing work or carrying out any action. Leadership philosophy is the measure of ways they use to do so. Leadership philosophy is the way that leaders have, to persuade their employees to work. It also motivates them to communicate messages to them and to delegate responsibilities. Different leaders have different philosophies varying in strictness & leniency, authoritative & democratic, taking responsibility & transferring responsibility and believing employees & not believing them with work. In any case, there is a need to understand that different situations and different types of organizations demand different leadership philosophies. There is not a single type of the leadership philosophy that is right or wrong. However, there should be a…
When it comes to Psychology and Motivation, the increasingly pending question that one mainly faces is how exactly does motivation occur in an individual? The “how” question is dealt by the Process Theories of Motivation. Over the years many theorists, scientists and psychologists have tried to explain exactly what motivates an individual in a work place. One of these psychologist is Vincent Vroom with his Expectancy Theory. Work place motivation is a very intriguing topic, for both the employees as well as the employers. Through the years, we have received Abraham Maslow’s Theory, Alderfer’s Theory, McClelland’s Theory, and more specifically, Fredrick Herzberg’s Theory when it comes to work place motivation. However, Vincent Vroom discovered that in a work-place, a person’s goals and motivation towards it wasn’t as simple as it was first concluded by other theorists, and so he bought forward his Expectancy Theory. Vroom’s Expectancy Theory and It’s Basic Idea: Vroom’s…