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August 2018

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BUSINESS

Workplace Safety Tips to Ensure Employee Safety

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Workplace safety refers to ensuring the safe environment at the place where employees do their jobs. Workplace safety is not just for employees. It is also for the property, machines and other equipment that is present at the workplace. Workplace safety is extremely important. As it helps drive the employees into giving better performance. The employess have the motivation, and the chances of accidents and injuries are considerably less. Workplace safety tips should be a part of the  employee manuals to ensure a safe work environment. Moreover, workplace safety is also important because of the public’s and pressure groups’ pressures. People have more and more concern about the society and its welfare. Customers want to buy products from those companies that care about the society and the employees. Therefore, most of the companies these days have necessary safety measures at the workplace. Adding to this, they also have first aid…

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MARKETING

Sales Pitch Examples to Help Grow Your Business

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Pitch can be referred back to a long strip of turf between a huge circular ground used as a venue for playing cricket. In the game of cricket, much depends upon the pitch quality and condition. Now, same is the case with the sales pitch. Much of the sales and business’ performance depends upon the sales pitch. A sales pitch is the process of persuading someone to buy something by the use of words, visual representation, and presentations. A sales pitch is either gives an introduction of the product to the customers who know nothing about the product or the service. It can also give a proper explanation of the products’ specifications to those customers who are already have shown their interest in the product. There are numerous sales pitch examples that can define a successful sales pitch. A successful sales pitch can accelerate a company’s sales.On the other hand a…

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INSIGHTS

Absolute vs Comparative Advantage: Examples & Benefits

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If you are an economics student, you would surely have heard about the absolute vs comparative advantage. It is a concept relating to international trade amongst countries. It shows which country is better at producing a certain commodity. Absolute advantage is when a country can make a product in greater quantity than the other country. Comparative advantage is related to the opportunity cost (the cost of next best alternative forgone). A country has a comparative advantage over the other country when it faces a lower opportunity cost in producing a particular product than the other country. A country also has a comparative advantage over other countries if it can produce the product using fewer resources. It is important for countries to have comparative and absolute advantages. This will prevent them from the need to import goods from other countries which is not economically feasible at all. These advantages help countries…

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INSIGHTS

Pestle Analysis Examples to Unlock Business Growth

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Pestle analysis, an extension of Pest analysis, is a business analysis tool that helps in evaluating external factors. It also helps evaluate the impact that they have on the business activity. Those external factors include political, economic, social, technological, legal and environmental factors (PESTLE is an acronym for these words). The Pestle analysis examples can help you understand how its implementation can help the businesses. PEST Analysis The Pest analysis includes political, economic, social and technological factors, whereas Pestle analysis, the extended version, includes legal and environmental factors too. Through this analysis, businesses can understand the ways in which and the extent to which these factors can affect the business activity. First, the businesses can understand how can the political situations of the country in which they are operating can affect their business. Is the current government in their favor or against them? Second, how can the current economic conditions affect the…

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MARKETING

Nike’s Marketing Strategy: The Rise To Fame

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Nike, the famous footwear, accessories and clothing brand, is a multinational corporation based in America. Nike, with its famous ‘Swoosh’ logo and the ‘just do it’ slogan, has become a very successful brand over time. The company was founded in 1964 as ‘Blue ribbon sports’ by Bill Bowerman and Phil Knight. The value of Nike in 2017 was around $29 Billion. They have surely come a long way from being just a distributor of another shoe company (Onitsuka Tiger) to becoming sponsors of many famous athletes and teams around the world. Nike’s marketing strategy is to be appreciated why they ‘just did it’. Nike’s marketing strategy has been helping them become leaders of the market and become the most valuable sports business brand in 2014. They are also the owners of around 48% of America’s athletic footwear market. Nike’s marketing strategy The marketing strategy of a company refers to its…

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BUSINESS

GAP Analysis Examples to Win Against Competition and grow!

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Gap analysis involves the comparison of actual performance and the desired or potential performance of a business. The resultant GAP is the reason to the name of ‘GAP Analysis’. The gap analysis examples can help you create a better understanding of how you can compete with the competitors. Gap analysis actually looks at the optimum resource allocation level and the current resource allocation level, and this can disclose areas which need betterment. GAP analysis and GAP analysis examples The first step in performing a GAP analysis is to closely examine the company’s core goal and vision. This then helps in setting targets accordingly. These targets are the ideal business positions where the business wants or expects to be in the future. The next step is to examine what is currently happening in the business. The current allocation of resources, performance, and processes get an evaluation through several sources. The sources…

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SELF HELP

Professional Goals Examples of Marketers to help you grow the right way!

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Professional goals are the goals set by people relating to their professional lives. Professional goals examples can help you learn the practical way. The plan about where they want to be in the next few years, do they want to continue with the same profession or not? If they do, do they want to enrich their skills to increase their chances of getting better pay and working conditions? Professional goals are extremely important to set in this extremely competitive era. They decide whether you just go on in life and do whatever it has to offer you, or you create possibilities for yourself and lead a prosperous life. You can set professional goals and treat them as stepping stones for the eternal success in life. Professional goals examples for marketers Marketers are people whose duty is to market the products of the company where they work. There are several types of marketers…

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PSYCHOLOGY

Why You Won’t Succeed With Just Rewards Alone | Carrot And Stick Approach To Motivation.

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The motivation of a person and it’s causes is something that has been an intriguing topic for us humans since the very start of time. Motivation was and is the key element needed and searched for, if a person is to accomplish a task in its most efficient form. Despite motivation being talked about only in the context of jobs and studies, its actually a requirement of achieve any simple task, and therefore, motivation is necessary to sustain life. One of the first motivation theories to ever be presented is philosopher Jeremy Bentham’s Carrot and Stick Approach to Motivation. The Carrot and Stick Approach to Motivation Theory was first presented during the Industrial Revolution and is considered as the more traditional type of theories. It is a part of Process Theories of Motivation, which basically deals with how motivation occurs in organisms. Bentham’s theory basically states to reward the individual…

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