Have you been looking for creative outdoor advertising ideas and have exhausted all your brain cells doing that? Well, you might have been looking in the wrong places. If that’s the case, you might be one of those advertisers who often keep looking for creative outdoor solutions, but ignore creativity within the delivery of creative. You need to understand that advertising is all about being able to communicate something in a straightforward way.
It’s a combination of strong brand and creative strategies. The media is only a vehicle to deliver that message; how it is used, is an important part of the creative strategy.
Check out this series of creative outdoor ads by Science World Museum to promote science in Vancouver. They’re brilliant. They’re funny. They’re effective. And each of these deliver the intended message very strongly. A strong combination of creativity and simplicity may put many to shame.
If you’re still not sure how effective is billboard advertising these days, you better get in touch with Rethink Canada, the agency behind these concepts.