It seems like poking fun at each others products is becoming a regular thing for technology giants; Samsung and Microsoft / Nokia have been the culprits to name a few. This time it’s Amazon trying to degrade the iPad Air with it’s new Kindle Fire HDX 8.9.

A functional approach correctly points out 3 benefits of getting the Kindle Fire HDX 8.9 over the iPad Air, to put things into perspective:

  1. The Kindle Fire HDX 8.9’s screen is of higher quality as compared to the iPad Air
  2. It is 20% lighter than iPad Air
  3. It is cheaper ($379) than iPad Air ($499)

Though I like the straightforward approach by Amazon that quickly establishes why the Kindle Fire HDX8.9 is better than iPad Air, but a lot of mock-vertising has already been done this year.




I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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