40+ Best Advertising Slogans of Modern Brands

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We live in an age of advertising where all brands, whether big or small, use a slogan to stand out. An advertising slogan is like a brand belief that highlights the core essence of the brand. There are so many company slogans out there, but the best advertising slogans are the ones that truly bring out the very reason a brand exists for.

We’ve compiled a list of some of the best advertising slogans of modern brands and have ensured that this list is comprehensive enough taking into account a variety of company slogans, but if you think we’ve missed an important one that you consider best, leave your choice in the comments section below and we’ll review it for inclusion in this list.

So how are best advertising slogans determined? What makes an advertising slogan average, good, or the best? We’ll take you through a detailed guideline on what makes an advertising slogan ‘the best,’ in one of planned posts in the near future. But as a top line for now, best advertising slogans are the ones that truly describe what a brand,or a company, stands for in the shortest catch phrase possible; something that sticks to the consumers mind and helps the product to stand out. As I mentioned earlier, it should highlight what a brand exists for! It should convey what is it that this brand is in the market to do? Of course every brand is there to make money, but from a consumers point of view does an advertisement slogan say enough? Does it really tell the consumer what need / desire is this brand going to fulfil? I’m pretty sure you get the idea.

Check our list of the best advertising slogans, and leave a comment below of which ones you like the most.


  1. Harley Davidson – American by Birth. Rebel by Choice.
  2. Volkswagen – Think Small.
  3. Porsche – There is no substitute.
  4. Aston Martin – Power, beauty and soul.
  5. Walmart – Save Money. Live Better.
  6. Reebok – I am what I am.
  7. Nike – Just do it.
  8. Adidas – Impossible is Nothing.
  9. Calvin Klein – Between love and madness lies obsession.
  10. Marks & Spencer – The customer is always and completely right!
  11. Levis – Quality never goes out of style.
  12. Tag Heuer – Success. It’s a Mind Game.
  13. 3M – Innovation.
  14. IBM – Solutions for a smart planet.
  15. Sony – Make Believe.
  16. IMAX – Think big.
  17. DuPont – The miracles of science.
  18. Energizer – Keeps going and going and going.
  19. PlayStation – Live in your world. Play in ours.
  20. EA – Challenge everything.
  21. Blogger – Push button publishing.
  22. Canon – See what we mean.
  23. Nikon – At the heart of the image.
  24. Kodak – Share moments. Share life.
  25. Olympus – Your vision. Our future.
  26. FedEx – When there is no tomorrow.
  27. Red Cross – The greatest tragedy is indifference.
  28. Disneyland – The happiest place on earth.
  29. Holiday Inn – Pleasing people the world over.
  30. Hallmark – When you care enough to send the very best.
  31. Fortune – For the men incharge of change.
  32. Ajax – Stronger than dirt.
  33. Yellow Pages – Let your fingers do the walking.
  34. McDonalds – I’m loving it.
  35. KFC – Finger lickin’ good.
  36. Burger King – Have it your way.
  37. Coca Cola – Twist the cap to refreshment.
  38. M&Ms – Melts in your mouth, not in your hands.
  39. Nokia – Connecting people.
  40. Vodafone – Make the most of now.
  41. Coca Cola – Open Happiness.
  42. Solex – It’s Style.

Out of this list, I love Tag Heuer’s, Fortune’s and Harley Davidson’s slogans the best. What do you think?

Check out some more relevant posts you might be interested in:

15+ Famous Slogans: Top Fast Food Restaurants



33+ Creative Cereal Slogans & Boxes



21+ Kick-Ass Fitness Slogans to Get You Started


Communication Strategist. Innovation Enthusiast. Arsenal Supporter.

  • InvisibleZombie

    What makes them good? Well, I missed my calling because I could really advise so many companies that drop the ball on advertising in the 21st century, but until they pay me I’ll keep my secrets to myself. ;)

    I will say that after years and years of hearing and seeing “Can you hear me now?” I still could never tell you what phone company it was for. I think most ad companies go by the Emperor’s new clothes analogy, they convince the company that their advertisement is the finest in the land, but they’re throwing their gold at a bunch of nothing.

    • http://advergize.com/ Sarosh Waiz

      Thanks for commenting @InvisibleZombie:disqus . You are right in terms of the companies dropping the ball on advertising and bombarding consumers with thousands of advertisements. However, brand relevance is a key factor in that as well.

      Nonetheless, the focus of this post was to discuss the importance of advertising slogans to brands and not advertising methodology :).

      Personally, I am an advocate of smart advertising that delivers results. And I would love to hear from you about your secrets ;).

      • InvisibleZombie

        Yes I do agree with the essence of the story that these are all examples of good slogans. I guess my mind always thinks along the lines of “effective” slogans as in you’ll remember both the slogan and the product in conjunction with each other.

        One of my “secrets” is that i don’t have a dvr so I’m “forced” to watch commercials, making me be a bit more analytical on how well they work, or not. Plus I watched a lot of “Bewitched” as a kid!

        • http://advergize.com/ Sarosh Waiz

          Effective ad slogans are becoming more and more important with time due to increasing clutter and competition in advertising.

          Haha. I’m sure watching Bewitched added to your analytical side :). Honestly, I think watching commercials and analysing them is a good way of learning. Always helps.

          And once again, I second that, because working at ad agencies and analysing competitor advertisements over the years helped me a lot too.

          Pleasure to have you as a contributing reader.

          • InvisibleZombie

            I’d be glad to e-mail you some of my thoughts and ideas. probably best to get them off my chest anyway! (No “rants” I promise.)

          • http://advergize.com/ Sarosh Waiz

            Would be glad to hear from you :).

          • rosa

            Hi there, im just a small tree service company owner who’s trying to put together a mini holliday campaign. Might you have an idea of a good company slogan. I’m breaking my head here trying to think of something unique and good. Everything I come up with is so wasted. Pleeeease help me!

          • http://advergize.com/ Sarosh Waiz

            Hi Rosa,

            Thanks for dropping by. Send me some details via the contact form below, and I might be able to help you out:


          • Ewade

            “At the top of our game.”

    • dana matherson

  • André Lopes

    From coca-cola I prefer Open Happiness, great campains were made with this slogan, very contemporary.

    • http://advergize.com/ Sarosh Waiz

      Thanks Andre! As a campaign slogan “Open Happiness” is brilliant. Will definitely add this to the list soon!

    • dana matherson


  • zaraay

    I have got a project to make a poster.. I want your help… would you suggest me a product and a power phrase… it could be some company of whom I have to make poster… and this should be imaginative.. should not be existing already….

  • Harry

    Add this to the list. Solex it’s style

    • dana matherson

      never heard of that company

  • Robert Vance

    “Fueling the American Spirit” – Marathon Petroleum (a far cry from others trying to tell you how clean their gasoline is!)

  • Nimota

    Your list is enlightening. I have got a great slogan for Mountain Dew…very catchy. Wonder how i can share it.

    • dana matherson

      do it

      • SoapboxLovesong

        Dew it? :P

        • dana matherson

          due it?

  • dana matherson


  • dana matherson

    Mcdonalds is good, especially the angus burgers on friday after school.
    It’s the koebel’s fault, though its partly the governments too.
    Salt is better than sugar though sugar is pretty good.
    Tyler is so cool he’s cool.

  • dana matherson

  • dana matherson
  • dana matherson
  • kabirqureshi

    jagaur: own a jagaur at the price of a car

  • josh

    pretty good mate cheers

  • regggie

    COKE’S old slogan:”You cant beat the real thing!!!”

  • rogerthat!!

    Hey Sarosh, Great list but i think you missed out on Apple or was it not that appealing to you?
    Would it be possible for you to email me your understanding on some of these taglines in terms of the audience it targets and the creativity involved?

  • Kabita Barma

    i want a catchy line for making advertisement on kitchen modular for godrej..please help me

    • http://advergize.com/ Sarosh Waiz

      Get in touch through the contact form Kabita. We’ll be glad to help.

  • Scott Faulkner

    You should consider a classic (in my opinion)business slogan from UPS… Moving at the speed of business.

  • David González

    I’m missing “Think different” . It was an amazing response to Think and it pushed forward the brand itself

  • http://www.facebook.com/nwandos philip onyeador

    Hi sir, I would appreciate if you can recommend to me a Good advertising book to read so as to boost my ad skills. Also been the BDM of my firm am tasked with creating frequent broad cast messages. I would appreciate so much if you can help out on this.

    Thank you.