But then, there are business owners who just don’t comprehend on why having a slogan for their business is important. We live in an age of advertising where all brands, whether big or small, use a slogan to stand out.
But, what can an advertising slogan do for me?
Think of an advertising slogan like a personal identity for your brand. A belief system that defines your brand’s personality. Slogans serve as a value statement, that highlights the core essence of the brand for existing and potential customers.
If you think we’ve missed an important one that you consider best, leave your choice in the comments section below and we’ll review it for inclusion in this list.
What makes an advertising slogan average, good, or the best?
Best advertising slogans are the ones that truly describe what a brand, or a company, stands for in the shortest way possible; something that sticks to the consumers mind and helps the product to stand out.
As I mentioned earlier, it should highlight what a brand exists for! It should convey what is it that this brand is in the market to do? Of course every brand is there to make money, but from a consumers point of view does an advertisement slogan say enough? Does it really tell the consumer what need / desire is this brand going to fulfill?
I’m pretty sure you get the idea.
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