50 Best Advertising Slogans of Modern Brands

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(Last Updated On: March 21, 2018)

Having a good slogan for your brand is one of the fundamentals of branding. If done right of course! Don’t you think so?

But then, there are business owners who just don’t comprehend on why having a slogan for their business is important. We live in an age of advertising where all brands, whether big or small, use a slogan to stand out.

But, what can an advertising slogan do for me?

Think of an advertising slogan like a personal identity for your brand. A belief system that defines your brand’s personality. Slogans serve as a value statement, that highlights the core essence of the brand for existing and potential customers.

There are so many company slogans out there, but the best advertising slogans are the ones that truly bring out the very reason a brand exists for.

We’ve compiled a list of some of the best advertising slogans of modern brands and have ensured that this list is comprehensive enough taking into account a variety of company slogans.

If you think we’ve missed an important one that you consider best, leave your choice in the comments section below and we’ll review it for inclusion in this list.

How are best advertising slogans determined?

What makes an advertising slogan average, good, or the best?

Best advertising slogans are the ones that truly describe what a brand, or a company, stands for in the shortest way possible; something that sticks to the consumers mind and helps the product to stand out.

As I mentioned earlier, it should highlight what a brand exists for! It should convey what is it that this brand is in the market to do? Of course every brand is there to make money, but from a consumers point of view does an advertisement slogan say enough? Does it really tell the consumer what need / desire is this brand going to fulfill?

50+ Catchy Campaign Slogans of US Presidential Candidates


I’m pretty sure you get the idea.


American by Birth. Rebel by Choice.

Harley Davidson


Save Money. Live Better.



For the men in charge of change.



Make Believe.


Complete List of Over 40 Advertising Slogans of Modern Brands

Check our list of the best advertising slogans, and leave a comment below of which ones you like the most.

  1. Harley Davidson – American by Birth. Rebel by Choice.
  2. Volkswagen – Think Small.
  3. Porsche – There is no substitute.
  4. Aston Martin – Power, beauty and soul.
  5. Walmart – Save Money. Live Better.
  6. Reebok – I am what I am.
  7. Nike – Just do it.
  8. Adidas – Impossible is Nothing.
  9. Calvin Klein – Between love and madness lies obsession.
  10. Marks & Spencer – The customer is always and completely right!
  11. Levis – Quality never goes out of style.
  12. Tag Heuer – Success. It’s a Mind Game.
  13. 3M – Innovation.
  14. IBM – Solutions for a smart planet.
  15. Sony – Make Believe.
  16. IMAX – Think big.
  17. DuPont – The miracles of science.
  18. Energizer – Keeps going and going and going.
  19. PlayStation – Live in your world. Play in ours.
  20. EA – Challenge everything.
  21. Blogger – Push button publishing.
  22. Canon – See what we mean.
  23. Nikon – At the heart of the image.
  24. Kodak – Share moments. Share life.
  25. Olympus – Your vision. Our future.
  26. FedEx – When there is no tomorrow.
  27. Red Cross – The greatest tragedy is indifference.
  28. Disneyland – The happiest place on earth.
  29. Holiday Inn – Pleasing people the world over.
  30. Hallmark – When you care enough to send the very best.
  31. Fortune – For the men in charge of change.
  32. Ajax – Stronger than dirt.
  33. Yellow Pages – Let your fingers do the walking.
  34. McDonalds – I’m loving it.
  35. KFC – Finger lickin’ good.
  36. Burger King – Have it your way.
  37. Coca Cola – Twist the cap to refreshment.
  38. M&Ms – Melts in your mouth, not in your hands.
  39. Nokia – Connecting people.
  40. Vodafone – Make the most of now.
  41. Coca Cola – Open Happiness.
  42. Solex – It’s Style.
  43. Red Lobster – Seafood Differently.
  44. Mazda – Zoom Zoom.
  45. Coca Cola – You can’t beat the real thing.
  46. Apple – Think different.
  47. Coca Cola – Open Happiness
  48. Coca Cola – Enjoy.
  49. Jaguar – Own a Jaguar at a price of a car.
  50. Marathon Petroleum – Fueling the American Spirit

Out of this list, I love Tag Heuer’s, Fortune’s and Harley Davidson’s slogans the best. What do you think?


I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.