Thanks to technology, you can test out a number of ideas cultivate brand build and strong brand equity. This is especially beneficial for small businesses that might not have the resources and tools to upscale themselves. But things have changed. Today, small businesses, freelancers, and retailers can create their own website and kick-start their venture. However, for any kind of business to succeed, you need to figure out a way to market your brand. And that’s exactly what we’re going to teach you in this blog post. How to Build and Market Your Brand Step 1: Do your Research First thing’s first, you need to start doing some solid research. This starts by defining your target audience so if you haven’t created a buyer persona yet, now’s the time. This’ll help you answer important questions like: What’s unique about the products/services you’re offering? What needs are you trying to fulfill by…

It’s quite remarkable how Starbucks slogans are so popular. Catchy and totally edgy, these slogans play an integral role in boosting Starbucks advertising campaign. In this post, we’ll be focusing on everything people love about this brand and the amazing Starbucks slogans that have captivated many around the world. Starbucks History https://www.youtube.com/watch?v=LnA7n9qSB7E The company was founded by three partners named Gordon Bowker, Zev Siegl, and Jerry Baldwin. These three men were all former students of the University of San Francisco which is where they met. But surprising, their plan wasn’t to sell coffee but instead, they put all their energies into providing customers the best coffee beans and roasting equipment. In the beginning, these three lads had no idea their company would soar to such magnitudes of success. It wasn’t until 1987 when Howard Schultz decided to buy the company from the three founders. With his fiery dedication, he was…