Samsung takes a jab at Apple by mocking customers waiting for the new iPhone 5S through a smarter “virtual” line for the S4. Great concept however; specially in times when you wouldn’t want your consumers to go through the pain and hassle of just to buy your device. And ideally, a customer line for a smart phone should be… smart. The whole concept of letting consumers line-up pretty much negates the concept of quality customer service.

samsung smart line iphone pun

Smart timing to launch it. Seems like they had been holding onto this “pun” for a few months before they finally decided to release it. Brand wars are always amusing.

If you have no idea of the length of lines outside the Apple store for the new iPhone 5S, check the video below. Consumerism at its peak.


I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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